You know my name by now, the industry I work in, and maybe a few other snippets of information if you follow me on Twitter or the like.
But unless we have shared an in depth conversation about the industry, you won’t really know what I’m ‘about’ and what I believe in.
Here you can change all that;
I’m relatively new to the industry, part of the post-panda generation, so I have only ever seen white hat tactics work alongside effective on-site and inbound marketing strategies.
That’s not to say I haven’t dabbled on the darkside, as I’m sure you all know, it’s a lot more fun to test to destruction than to mollycoddle, and some of the best SEO’s I have worked alongside and listened to at conferences have been practicing and perfecting the art and testing the boundaries for quite some time.
I had a privileged introduction to the industry, the order in which I got graced to the industry was as follows;
- Onsite Analysis
- PR, Brand Management
- Analytical Insight
- Link building and the use of tools
- Excel Skills
- Attributing the SEO as part of a whole marketing strategy
I’ve developed a more than reasonable skill set, and although you see many of the vets’ of the industry taking a more specialised look at various facets and becoming pros in that specific field, I’m not at the point where I’ve chosen the field to specialise in, so I will continue to spread myself thinly as I aspire to become the best damn SEO I can be.




